The purpose of the 120-day grace period for marketing is to abate punitive action by the Code Compliance Department for those advertisements that may already be scheduled to run as of the Ordinance’s effective date (Jan. 22, 2019) and in the immediate 4 months thereafter (May 22, 2019). It is not the intent of the ordinance to encourage owners and agents to run new ads in violation of the ordinance during that time, but rather, is protection for owners and agents who may not be able to stop ads that have already been scheduled.
However, this shouldn’t affect the pre-existing agreements which are only those contracts entered into prior to the ordinance taking effect. Now that the ordinance has taken effect, the property owners/agents are no longer permitted to violate the Ordinance, except that if an agreement was entered into before January 22, 2019, and the booking will take place before January 22, 2020, those bookings are still authorized under the Ordinance. Contracts are only “pre-existing” and exempt from the Ordinance if they were entered into prior to Jan. 22, 2019.